Our Next Chapter: Localytics Closes $16 Million Series C Financing to Power Closed-Loop Marketing

Today marks an incredibly important milestone in Localytics’ journey: We have closed our $16M Series C funding round, led by Silicon Valley investor, Foundation Capital.

Armed with this important new injection of capital, plus the strategic guidance of Foundation Capital’s Ashu Garg (who joins our board), Localytics is poised to bring the power of our closed-loop analytics and marketing platform to even more businesses and app users worldwide. We’ll use the funding to continue to develop our Professional and Enterprise products, so that they are even more powerful and simple to use. We’ll also be building out our Customer Success team to ensure we continue to be great partners to our customers, and strengthen our presence internationally.

Our Series C funding is strong market validation of our vision and the power of Localytics’ analytics and marketing platform. Think of it like an equation:

Analytics + Engaged Marketing = Great Customer Relationships

In analytics, we have a strong heritage of providing granular insights into app user behaviors in real-time. With this powerful and predictive business intelligence, marketers can target content and campaigns to specific users from within and outside of the app.

Marketing is at an inflection point, with mobile increasingly becoming the preferred channel of communication between brands and customers. Five years after the App Store was first launched, convincing consumers to download apps is simply not enough. At the same time, apps are no longer simple marketing tools. Today, engaged marketing is the name of the game. Interacting and creating a personalized, real-time dialogue with your customers will not only differentiate you from a vast sea of apps, it’s proven to convert more users – be it securing a transaction, a subscription, or driving an ad click-through – and ultimately build better customer relationships. It’s also the reason why our growing portfolio of 5000 companies use Localytics.

Today’s news starts the next chapter in our story. We had a lot of interest during this round and we are confident we have found the best possible partner in Foundation Capital; the team have deep expertise in marketing and SaaS, have a great reputation, they are easy to work with and offer tremendous value add. Check out Ashu's blog on why they chose to invest in Localytics here.

I also want to thank our existing, great investors, Polaris Partners, for their full participation in this round, the Localytics team for delivering another wildly successful year with 300% growth, and most importantly our customers.

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