Localytics closes Series A to fund growth and offer Premium app analytics

Localytics announced today the closing of Series A funding in an oversubscribed financing round led by existing investors Launchpad Venture Group and New York Angels, and with Hub Angels as a new investor. The funds will be used to increase sales capacity for our existing business service enterprise-level customers and to expand our offerings to mid-market publishers.

“The need for mobile app analytics is exploding, fueled by continued growth in smartphones and the huge impact of Apple’s iPad, Samsung's Galaxy and other tablets,” said Raj Aggarwal, CEO of Localytics. “This new financing will enable us to better meet that demand, as well as expand our product portfolio to meet the needs of the mid-market.”

Localytics, with its Enterprise offering, already helps the largest and most demanding publishers of smartphone and tablet applications provide more successful and profitable apps to over 50 million end users.

With the release of Localytics Premium, many of the features that Localytics Enterprise subscribers enjoy are now available to smaller publishers. Small and medium publishers of Android, iPhone and iPad apps also want Fortune 500-quality app analytics services, but can’t afford it and have been left at a competitive disadvantage. Localytics is closing that gap by offering the first combination of real-time information, dynamic analysis and actionable insights at an affordable, fixed price.

 

Localytics Premium. More for Less.

The new Localytics Premium includes the most requested advanced features. Real-time services mean new information is available in just minutes. There’s no reason to wait hours or days to see the impact of the latest promotion or price change.

Previous mobile app analytics research illustrated why download numbers shouldn’t be the primary measure of success. Localytics Premium helps publishers find and build a loyal customer base with additional insights into how many times apps are used, the intervals between usage and the duration of engagement.

Because publishers don’t want to be restricted to a small set of predefined reports that often fail to answer key business questions, Localytics Premium offers a custom, free-form charting feature to build the exact report they need – and then quickly save and share with others in their organization.

There’s also no reason to be restricted to viewing one app at a time. A new App Comparison tool is the first to enable comparisons across every app in a portfolio. Quickly see which apps are contributing most to growth across different markets and platforms.

Localytics Premium is available today at just $95 per month to both existing and new customers with Android, BlackBerry, iPad, iPhone and Windows Phone 7 applications. Through April 30, use discount code APRIL30X6 for a 30% discount on the first six months of Localytics Premium.

Brian Suthoff is a Co-Founder of Localytics and the VP of Strategy and Business Development. He has more than 25 years of industry experience in enterprise mobile app analytics and marketing, mobile advertising, and both mobile and online data networking.

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