"But they [developers] can't send data out to an analytics firm who's going to sell it to make money and publish it to tell everyone that we [Apple] have devices in our campus that we don't want people to know about." --Steve Jobs
Virtually all app publishers will say that analytics are critical to building their business, whether the focus is on eliminating errors, prioritizing new features, optimizing advertising or managing a sales/conversion funnel.
To provide our analytics service, Localytics must operate as a trusted partner that collects, analyzes and reports data back to our app developers and publishers. Should we ever violate that trust, or jeopardize the trust between our customer, their other partners and end users, we may never earn it back.
Knowing this, we made a number of decisions from the very beginning that reflect and support these values:
As a provider to app publishers, our interests must be aligned the developers and marketers of mobile apps as well as Apple and other platform providers—we all want the highest quality and most successful applications on the iPhone, iPad, Android and BlackBerry. Applications using Localytics continue to be approved by Apple. We look forward to our ongoing work with app publishers and Apple to provide the richest mobile analytics while respecting the privacy of everyone involved.
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