In 2009 – the year after Localytics was founded – the Apple App Store reported 1 billion app downloads. Fast-forward five years, and that figure is now 50 billion downloads. With half of the U.S. population owning a smartphone, apps are no longer a side project; they now form a critical part of a company’s business strategy.
(Check out our infographic charting the rise of the app over the past five years and the ROI opportunity that lies ahead).
Marketers are realizing that app downloads are not enough. Our research shows that 22 percent of apps are used only once. However, if you can keep a user coming back to your app, chances are significantly greater that he or she will convert and become a high-value user.
Whether an app publisher’s business model is driven by in-app purchases, paid subscriptions or in-app advertising, the key to unlocking app monetization lies in engagement and personalization. To make this happen, you need deep insights about your users including how you acquire them, how they interact with your content, and every step they take through the conversion funnel. For digital marketers, this isn’t rocket science. It’s Marketing 101.
But when it comes to mobile, things aren’t as easy. During the past five years, the industry has made huge strides in gaining a deep understanding of mobile users. Localytics has been working hand-in-hand with our customers to help them analyze their app users and create a better engagement model. In fact, we are now integrated into more than 20,000 top apps, helping them measure, segment and reveal granular, powerful insights about app users and their lifetime value across 1 billion unique devices.
Now it’s time to move those insights to the next level.
Today we've launched several major enhancements to our marketing and analytics platform for mobile and web apps, all designed to help you achieve your monetization and engagement goals. (Read today’s full press release.) These enhancements include:
Finally, based on feedback from our customers, a core goal has been to make the power of Localytics more accessible to a broader range of the app market. For the first time, advanced marketing capabilities will available not only bundled with our Enterprise Edition, but also with a brand new edition we are launching today: Localytics Professional. Localytics Professional puts the most powerful functionality of Localytics in a package that’s priced to meet the needs of growing companies.
We’re kicking off the next, great evolution of the app. And there’s more to come.
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