South by Southwest Interactive kicks off in Austin, Texas this Friday with a packed schedule of events that promises to deliver on the festival’s values of “innovation, creativity, and inspiration.” SXSW Interactive has long been an essential event for anyone in emerging technology, and this year’s festival is shaping up to be an exciting one for mobile in particular with over 100 mobile-focused events.
The Localytics team is excited to be at SXSW Interactive Friday, March 7 through Tuesday March 11. If you’re interested in meeting up, get in touch at firstname.lastname@example.org
In advance of the festivities, we’ve pinpointed three key themes that will guide the mobile discussion at SXSW.
Many brands are stuck in legacy, web-centric ways of communicating with their customers. Mobile apps offer a unique opportunity to engage directly with users in real-time. As users become increasingly demanding of the responsiveness and omni-channel presence of the brands they do business with, businesses must adapt their communications strategies from one of ‘talking to’ to long-term relationship building.
Building better relationships with users will ultimately lead to personalization of the in-app experience. New engagement tools such as push and in-app messaging are quickly becoming essentials for mobile marketers. It’s only a matter of time before brands can interact one-to-one with app users based on their behavior and preferences in an automated fashion with personalization. The real movers and shakers at SXSW are already laying the data and marketing foundations for personalization.
Will wearables ever catch on? What is the “Internet of Things”? How is it all connected? You can bet these questions will be explored in depth at SXSW Interactive. Mobile isn’t limited to smartphones and tablets, and neither are apps. For future technologies, expect to hear more about their common threads, which are likely to include an app architecture and the ability to leverage real-time, contextual data regardless of their form factor.
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