“Windows 8 has huge potential as a crossover operating system,” says Localytics CEO Raj Aggarwal, “and we’re dedicated to providing the best analytics service to as many app developers as possible. Whether they’re working on an app for desktop, mobile or tablet, our Windows 8 analytics will be an invaluable tool.”
Windows 8 takes the elements of the Windows Phone 7 Metro UI and applies the touch-intuitive, mobile-inspired interactions to a broad spectrum of devices. Developers will be able to create cross-platform apps that can be tailored to smartphone users, but which can also be used on Microsoft’s new Surface tablet and the established market presence of Windows PCs.
To drive quick adoption of Windows 8, the 500 million users of Windows 7 can upgrade for just $39, the most inexpensive Windows upgrade ever.
Windows developers are also planning for success. According to a June 2012 Vision Mobile survey, 57% of developers plan to adopt Windows as a mobile platform.
By adding Localytics Windows 8 app analytics, developers have the tools to improve app performance and user engagement across platforms. Segmentation analysis allows for actionable insights into the difference in desktop, tablet and mobile user actions, helping publishers build more successful and more profitable apps.