What Does it Take? Using Data to Drive User Experience and Engagement
Bernd Leger: VP of Marketing
Jon Gilman: Product Manager
After building an enthusiastic user-base of 25,000,000 organically-acquired users for their health and fitness app, the Runkeeper team knows a thing or two about building a great app - and now they are sharing these lessons with you. Learn how Runkeeper uses analytics to take action on their data and achieve engagement and user loyalty.
In this webinar you will learn:
- What the best practices for app analysis and how to take action on your data
- How event tracking and segmentation are key for learning about your users
- How Runkeeper used A/B testing to achieve 54% higher conversion rates