What Does it Take? Using Data to Drive User Experience and Engagement

DURATION: 60min

PRESENTERS:

Bernd Leger:  VP of Marketing

Jon Gilman:  Product Manager
In-App-and-Push-Messages-3After building an enthusiastic user-base of 25,000,000 organically-acquired users for their health and fitness app, the Runkeeper team knows a thing or two about building a great app - and now they are sharing these lessons with you. Learn how Runkeeper  uses analytics to take action on their data and achieve engagement and user loyalty.

 In this webinar you will learn:

What the best practices for app analysis and how to take action on your data
- How event tracking and segmentation are key for learning about your users
- How Runkeeper used A/B testing to achieve 54% higher conversion rates

Get the Recording Now