Ted Bauer

Author Bio:Ted Bauer is a freelance writer and editor living in Texas. He's originally from New York City and has worked for brands as diverse as McKesson, ESPN, and Teach for America.

The sheer market threat of mobile is massive. Are you all-in?

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June 21, 2019

The single-app strategy: Yes or no?

June 3, 2019

A guide for mobile marketers at Salesforce Connections 2019

May 31, 2019

The importance of -- and how to calculate -- lifetime customer value

May 16, 2019

Who is doing personalization well?

May 9, 2019

Our early 2019 product launches

April 17, 2019

Generating Revenue With Apps