posted by Brian Johnson
Digital Intelligence has become a game changer for brands today. It’s revolutionized the way brands develop marketing strategies, audience segmentation, and personalization to their customers. Brands can’t expect to hit the bullseye if they’re throwing the dart while blindfolded. Now, digital intelligence gives brands the data and analytics they need to hit the mark every time.
Many of the most forward-thinking brands have matured to a point where they are ready for a digital intelligence platform to revolutionize their marketing, product, and customer support team, but are facing one big problem. There are a lot of technology vendors in the digital intelligence market. It’s imperative brands do their research to purchase the platform that works best for them.
To help brand marketers and customer experience professionals, Forrester has compiled a report on the industry to help guide you in your research into the different options.
In this report, Now Tech: Digital Intelligence Technologies, Q2, 2019, Forrester highlights three key takeaways:
Localytics agrees with Forrester that digital intelligence can bring a lot of value to a business in many channels. The Forrester report highlights the value that digital intelligence can bring, but we believe that it can go even further than described.
Beyond the ways Forrester described, we know that digital intelligence can really energize your digital transformation through personalization. With digital intelligence platforms, brands can utilize the tool to hone their messaging, audience segmentation, and increase ROI through personalized marketing campaigns.
In determining which vendors to consider, Forrester lays out a plan of action for brands:
To read Forrester’s overview on vendors in this space, download the full report.
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