posted by Brian Johnson
To keep up with the way customers want to consume content, you need an app that customers will use. Traditional methods to mitigate churn are no longer enough. Yet, by reducing churn rates 3 – 5 basis points can result in millions in savings. How are media and entertainment companies thinking about mobile as means of taking action to increase customer retention and decrease churn?
Viewers and readers want to connect on any device, at their leisure. Netflix, Amazon Prime, and Hulu are just a few who have upped the expectations for media consumers everywhere. From watching sports on the ESPN app to binging their favorite series, customers today want to be in control of when, where, and how they interact with content. Your mobile app is key to delivering on these expectations. Yet, unless your app is adopted by users and keeps them engaged, it won’t reduce churn.
While you can argue that the exclusive content you offer is your chief competitive differentiator, consumers are looking at your brand experience as a major indicator as well. Given a choice, they’ll choose the content brand that delivers the best experience. The best content, digital experience, personalized and curated content suggestions, helpful communication, it all aggregates to determine their favorite content creator.
At Upland Localytics, we work with Media & Entertainment brands to help them leverage their digital channels to deliver truly personalized, friendly-not-annoying experiences to customers—and we help you track the analytics that lets you continually refine that experience to better meet their needs.
What should your digital channels be designed to do?
If you’re losing customers, now is the time to reconsider how your app design may be driving customers away.
Localytics can help you deliver the kind of app experiences customers love.
Learn more today.
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