posted by Matt Katz
The path to success in modern business is about getting ahead of digital customer engagement. Your customers are increasingly moving to mobile and expecting engagement there, as well as an integration of different touchpoints across the entire experience you are providing them.
How does an organization achieve this digital customer engagement, though?
It comes when you personalize the user experience. People respond to offers and ideas unique to them; that’s where the engagement lies. They want to know that you understand their content needs--what types of jeans they want--or can message them with a relevant nearby offer, i.e. those shoes you wanted are available here.
We all want to believe we are being spoken to as the one, as opposed to one of the many.
As a business, you arrive at personalization by focusing on four essential ingredients:
When we work with clients, we begin with the broader strategy piece, with personalization and personalized experiences as the end goal. Working across millions of touchpoints with clients in dozens of industries, we’ve arrived at this formula to most effectively personalize:
Audience + Message + Timing = Personalized Experience
You can translate this equation to your business and execute business goals by thinking through answers to these simple questions:
Each of the answers to these questions evolves with your experience, but there is no reason to start from scratch. We have use cases from many industries, client experience examples and deliverables for each of the questions above that will inspire your team.
This can range from Implementing Intelligent Personalization (a 3-4 week arc where projects are initiated in-market) to Custom Visualization Dashboards for data (3 days to 2 weeks to implement) to Integration Audits to Managed Services Packages.
As we’ve rolled these out to clients, we’ve seen some tremendous results with major brands:
You know your core business better than anyone. That’s how you built it to this level. What you need now is a world-class partner to accelerate the digital journey and intelligent personalization to the next level.
If you’d be interested in learning more about how we help and what we offer, reach out when ready. We’d love to become a trusted partner.
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