Now that the Super Bowl celebrations and another championship Duck Boat parade has come to a close in Boston, it’s time to reflect back on the apps that won the Super Bowl in their own right, with awesome mobile engagement via push notifications. But first, a few cool parade shots from our downtown Boston digs:
New data story: See how people were using their smartphones during Super Bowl LII.
We had some of the best views in the city to watch the parade!
Another app for foodies, Grub Hub, used the Super Bowl as an opportunity to introduce or remind people about a useful feature: pre-ordering. Sending the push notification the day before the Big Game when people are having the eternal struggle of cook versus order is perfect timing to persuade them towards the ladder.
Great way to get people to open your push? Answer a question they have. Mic does an excellent job capitalizing on the Super Bowl excitement by providing answers on how to stream the Big Game.
This is a perfect example of an app knowing its audience. Odds are, if you like to consume your news via a mobile device, there’s a good chance that’s how you like to consume other content like TV, too.
Another news app that nailed the Super Bowl? Quartz with their breaking news about the historic ending. Their push notification has all of the important information right up front, but is enticing enough for you to want to open and learn about the incredible comeback. Plus? They get major bonus points for using both an emoji and and image in their push.
If one app on this list gets the top crown, it goes to The Weather Channel for these hilarious geo push notifications. Since their app is utilitarian in nature, it’s more difficult to create engaging and fresh content on a daily basis. But by tapping into their user’s location and tying the weather back to the Super Bowl in a light-hearted manner, The Weather Channel capitalized on two days to uniquely connect with their users.
We’re extra proud because The Weather Channel is one of our great customers, and leading the way in terms of creating meaningful relationships with their users through powerful mobile engagement.
And that’s a wrap on the Super Bowl. Well done to all of these great apps for recognizing that tapping into popular culture presents a unique opportunity to connect with users in a relevant, effective way.
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